Client:Satori Communications Group

Date:January 2018

Type:Identity & Advertising, Digital


We worked with Satori to address and identify their primary market – luxury cosmetic and spirits brands, to whom they bring high-end retail experiences - at every point in a person's travel journey.

Inspired by the traditional Japanese Katana, we created a wordmark that represents transcendence in today’s fast-paced retail industry. We have developed a fully customized typeface that cuts, marks, and moves with every turn. It’s modern and stylish, with a nod to Japanese precision and craftsmanship.