Amefist was a pre-seed startup focused on improving the security measures available to online creators of intimate content.

The challenges: Cybersecurity is a saturated, homogenous landscape, not inclusive of the additional safety hurdles intimate creators navigate. Amefist was a pre-seed startup, was fresh and new.

How do they stand out and resonate with their user base, while building products that remain trustworthy and steadfast?

Through research and strategy, 1821 developed a complete branding system that included brand marks, language, web design with strong online impact; an energetic and approachable colour palette for their consumers; and custom illustrations to capture the essence of digital safety.

Strategy
Research
Positioning
Brand Platform

Identity
Logo Design
Copywriting
Illustration & Animation
Visual Design System
Brand Guidelines

Experience
UX Design
Presentation Design
Marketing Communications
Web Design & Development