A pre-seed startup focused on improving the security measures available to online creators of intimate content.

The challenges: Cybersecurity is a saturated, homogenous landscape, not inclusive of the additional safety hurdles intimate creators navigate. Amefist was a pre-seed startup, was fresh and new.

How do they stand out and resonate with their user base, while building products that remain trustworthy and steadfast?

Through a thoughtful research and strategy process, we developed a complete branding system that included brand marks, language, and web design with strong online impact, an energetic and approachable colour palette for their consumers, and custom illustrations to capture the essence of digital safety.

From strategy and naming to pitch deck, website and UX design.

Project Details

Date: 2022-2023

Company Naming / Brand Strategy / Identity Design Presentation Strategy & Design / Copywriting Web Design / UX Design

Some slides have been removed for confidentiality purposes.

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